October is nationally recognized for one main reason, Halloween. The colors of October are typically represented by black and orange, but since 1993, a third color has been added to the mind’s eye, pink. In 1993 Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies, founded The Breast Cancer Research Foundation and established the pink ribbon as its symbol. Overall, breast cancer death rates dropped 39 percent between 1989 and 2015, averting 322,600 breast cancer deaths during those 26 years; all thanks to aggressive research, cure campaigning and support. However, a reduction in deaths does not mean that the battle is over. In 2017, an estimated 252,710 new cases of invasive breast cancer were diagnosed among women and 2,470 cases diagnosed in men.
Breast cancer hits home with many accords the world, because of whom it affects. Our mothers, sisters, wives, and daughters. As men, it is our natural instinct to want to protect them from harm, and in the case of the fight against breast cancer, it requires a Herculean effort from not only our brotherhood, but our friends, family, and supporters alike. A month of awareness in perspective to the end goal seems extremely small, but it has shown to be incredibly impactful.
The Bearded Villains Brotherhood has been heavily involved in breast cancer awareness since its establishment in 2014; especially as the brotherhood grew in its chapters around the world. They’ve used different methods to raise money and further awareness to continue the fight against breast cancer. In selling patches, hats, and even participating in cancer walks and runs; they have achieved quite a bit. The Miami chapter, one of the leaders in charitable work within the brotherhood, would make sure its impact in the fight against breast cancer would be felt as well. In creating an exclusive tee shirt and taking all proceeds raised, it was possible to sponsor a very special family in Coney Island, as they participated in their very own breast cancer awareness walk.
So, next time October comes along, and you, your friends, and families prepare for Halloween with costumes, and tricks and treats; throw on some pink this year, and show the world that you’re not in costume, but rather in uniform, alongside the BV305, in the fight against breast cancer.
Written by: John Banks